Author Topic: Site Logo  (Read 26085 times)

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Offline promazine

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Re: Site Logo
« Reply #30 on: March 06, 2014, 09:52:12 PM »


I'll put my crayons down now ;) - you make a good point about waiting to see what Amos comes up with  ;D
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Offline promazine

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Re: Site Logo
« Reply #31 on: March 06, 2014, 09:52:26 PM »
Christ that's huuuge - sorry!
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Offline amos

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Re: Site Logo
« Reply #32 on: March 06, 2014, 09:54:50 PM »
you make a good point about waiting to see what Amos comes up with  ;D
Quick link back to my recent response message, which is at the bottom of page 2 of this thread: http://www.reefpi.net/smf/index.php/topic,41.msg278.html#msg278
- Amos

Offline smudge

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Re: Site Logo
« Reply #33 on: March 06, 2014, 09:57:15 PM »
Silhouette?

Offline Bigguy

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Re: Site Logo
« Reply #34 on: March 06, 2014, 09:58:51 PM »
Quite a broad swathe of ideas suggested!

As a prefix to my responses, here's a non-exhaustive list of factors I'd always aim for in a logo:

  • Scalability: the logo should be clear and recognisable at any size, whether a small thumbnail like a favicon or a large image in a page header.
  • Simplicity: it's important not to make the logo so complex that it can't be used in any possible format. Ideally it should be possible to boil the logo down to black-and-white and have it still be completely recognisable. This is the point at which we should be sure to divorce the idea of a logo and the idea of a site header. Using graphics on web pages is one thing, tying a complex graphic to the branding is a dangerous idea.
  • Memorability: a user who sees the logo just once should be able to clearly describe it. If they can do so, they'll remember the logo, and brand recognition is important.
With that in mind, some specific responses:

Perhaps bigger pi smallest fish

I can do that, but I'm worried that, with the relative complexity of the fish, a smaller fish at this size would be too small if the logo was smaller. I understand this makes it more reminiscent of anemones and reefs, though - certainly not a bad idea.
How about a cartoon style approach
Honestly, I don't think this will represent you especially well. A cartoony image can make the brand seem puerile. Do you have examples of well-known cartoony logos?
It either needs to be totally tongue in cheek, or totally serious.
I agree completely.
just a couple of ideas to throw into the mix - how about having the Pi symbol in the background, i dunno, maybe at 50% opacity, with a black & white clownfish straight over the top
See my point on simplicity above. Playing with opacity and faded images makes the logo very hard to boil down.
I do like the idea of the fish swimming through though - maybe some different clownfish images to play with would help?
Slight problem with this. The clown-fish image is made from scratch, so it'd take a lot of work to create a handful of different images just for the sake of choice. I'd suggest instead that if the image I've created doesn't fit what you'd hoped for, we ensure we're settled on a source image and I'll revisit the work I've done.
Is everyone set on the clownfish idea?
How about this, with a semi transparent Pi sign placed over the top?
This causes a simplicity and scalability issue. This won't look good in an email signature of document footer, and it won't print well from an average household inkjet.
why a fish at all
Why Not The PI its self in a reef setting ?
Seems a little dangerous to give any kind of suggestion that the Raspberry Pi itself belongs underwater! 'Reef setting' could be hard to achieve in a simple manner, and it it were a complex picture it'd fail the 'memorability' test.
Maybe scrap just the Pi sign idea and just have "Reef π.net written pretty much exactly where the shutterstock text is?
It's worth me mentioning that I haven't tackled the text at all yet. I'd suggest not using a π symbol when representing the web address, as it could cause confusion.
only issue with using a full reef pic, is that when it comes to laser engraving that whole image onto something it will look shite lol
Hadn't even thought about engraving, but you raise a valid point. My advice is to not[i/i] ever diverge your logo into multiple forms. Always keep the same single image as a consistent identity.


So all said, here's my suggestion for any further brainstorming:
Keep it simple.
I'll keep an eye on this thread for a while longer before doing any further work.

Agree With This thanks
Keep it simple.
Simon

Offline promazine

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Re: Site Logo
« Reply #35 on: March 06, 2014, 10:00:43 PM »
you make a good point about waiting to see what Amos comes up with  ;D
Quick link back to my recent response message, which is at the bottom of page 2 of this thread: http://www.reefpi.net/smf/index.php/topic,41.msg278.html#msg278

Yep - should have hit refresh before typing my post out  :-[


You make some really good points - especially about the logo almost being separate to any banners/headers/footers etc.

we need a logo that can be scaled easily to fit into/onto different things - but one that can also be used as part of website branding etc.
Iv'e drained all my creative juices now - had to download GIMP to do that lol Haven't played with anything close to that complex graphically before - it was horrible. I'll gladly leave it to the Pro's from here  ;D
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Offline amos

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Re: Site Logo
« Reply #36 on: March 06, 2014, 10:06:47 PM »
You make some really good points - especially about the logo almost being separate to any banners/headers/footers etc.

we need a logo that can be scaled easily to fit into/onto different things - but one that can also be used as part of website branding etc.
Iv'e drained all my creative juices now - had to download GIMP to do that lol Haven't played with anything close to that complex graphically before - it was horrible. I'll gladly leave it to the Pro's from here  ;D

I really do like the photo you picked out - the colours in particular are fantastic. I'm keen to see the outcome of the theme thread, and whether you'll be able to work with similar imagery. Seems like it would make a good splash screen. Is it royalty-free?
- Amos

Offline promazine

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Re: Site Logo
« Reply #37 on: March 06, 2014, 10:08:40 PM »
Nope - but it was only a couple of dollars for a large JPG, can email it you if you want?? PM me with your address and ill send it over...
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Offline matt20687

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Re: Site Logo
« Reply #38 on: March 06, 2014, 10:24:16 PM »
Looks like we are making progress :)

Definately agree with your comments Amos, what are the next steps?
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Offline promazine

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Re: Site Logo
« Reply #39 on: March 07, 2014, 04:45:27 PM »
Well - the UI has been chosen, bought, downloaded as is now in the hands of the clever people!

We have gone with this one:

http://themeforest.net/item/proui-responsive-admin-dashboard-template/full_screen_preview/6769035

So feel free to take a look and see how you think our logo should fit in with it :)
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Offline amos

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Re: Site Logo
« Reply #40 on: March 07, 2014, 05:29:46 PM »
Cool. ProUI is sharp and clean, so I'm more intent than ever on sticking with a non-comical logo. I'd probably suggest that the ProUI colour palette be reconsidered, but the logo ought to work in any environment anyway.

The consensus above seemed to be that we're happy excluding photos from the logo, happy not using cartoons, and happy to use reef or fish imagery with the pi symbol incorporated.

With that in mind, is there any reason not to continue with something like this?



I'll play around with compatible fonts, but I don't intend to add text to the logo itself - rather to create a high-DPI image of text which can be used alongside the logo.
- Amos

Offline Bigguy

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Re: Site Logo
« Reply #41 on: March 07, 2014, 05:30:42 PM »
looking good so far dude

Offline promazine

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Re: Site Logo
« Reply #42 on: March 07, 2014, 06:21:14 PM »
Yeah - I like it a lot, and will be very effective when lasering etc.
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Offline cio74

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Re: Site Logo
« Reply #43 on: March 07, 2014, 06:30:11 PM »
Is PI symbol meaning anything in Chinese/Japanese? Or anything that's very similar to the PI that has a meaning?

Offline promazine

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Re: Site Logo
« Reply #44 on: March 07, 2014, 07:08:42 PM »
It's Greek I think, it's also the mathematical sign for Pi (3.14159)
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